iMaker
SEO and Content for a Luxury Architecture and Interior Design Firm.
Project Overview
iMaker is an award-winning architecture and interior design firm, founded in 2017 by Ahmad and Baraa Alrefai. It designs bespoke luxury homes, hotels, offices and yachts from concept to completion, with studios in Dubai, Riyadh, London, Miami and Cairo.
iMaker came to us at the end of 2025 to build its search presence across the markets its studios serve, from the UAE and Saudi Arabia to the US and the UK. We wrote a page for each of its core services, added design guides and placed articles on architecture and design publications.
Project Highlight
- 164 Website Form Submissions Since December 2025
- 6,569 Visits From Organic Search Since December 2025
- 419% Increase in Google Impressions From December 2025 to April 2026
- 22% Increase in Google Clicks Over the Same Period
- 30% Increase in Websites Linking to the Site From November 2025 to April 2026
Challange
iMaker’s website was built to showcase its projects, and needed more written content on its services for Google to rank for the searches clients make before they choose a designer.
Luxury design is a crowded, high-value market, with established studios competing in every city iMaker works in. With studios in five countries, it also needed content written for each market.
Solution
We built out the site’s service content first, then supported it with guides and link building.
- Service Pages: A page for each core service, from luxury interior design, architectural design and design-build to hotel, office, commercial and yacht interiors.
- Market Versions: Localised copy of the key service pages, written for the UAE, Saudi Arabia and the UK.
- Guides: Articles on interior design principles, new-build interiors, hotel rooms and office design, answering the questions clients ask before a project.
- Link Building: Articles on architecture and design publications such as ArchEyes, Re-thinking The Future and Build Review.
Visual Results
SEO, content and link building for a luxury architecture and interior design firm with studios in five countries, from December 2025.
iMaker, client since December 2025The Results
- +419% Google impressions (December 2025 to April 2026)
- +30% websites linking to the site (November 2025 to April 2026)
- +22% Google clicks (December 2025 to April 2026)
- 164 website form submissions (December 2025 to October 2026)
- 6,569 visits from organic search (December 2025 to October 2026)
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