BAO Finance
Web3 Integration and Custom Web Development for A Cryptocurrency DeFi Project

Project Overview
BAO Finance is a pioneering project in the DeFi (Decentralised Finance) sector, leveraging blockchain technology to provide innovative financial solutions. Focused on decentralising traditional financial systems, BAO Finance aims to make finance more accessible and transparent to users globally.
Project Highlight
- Seamless Web3 integration for payments and investments.
- Development of an extensive knowledge base to empower users with valuable information.
- Significant improvement in user engagement metrics.
Challange
The project faced several challenges:
- Learning and implementing custom Web3 integration for wallet connectivity, such as MetaMask, to ensure a seamless user experience.
- Building trust and credibility with new users in an emerging and often misunderstood DeFi sector.
- Designing a site that balances innovative features with simplicity to make the platform approachable for first-time users.
Solution
To address these challenges, we delivered the following for BAO Finance:
- Designed a clean and intuitive website to simplify the user journey and enhance usability.
- Integrated custom Web3 functionality, enabling effortless wallet connectivity for seamless transactions and investments.
- Developed a comprehensive knowledge base to educate users about BAO Finance and boost confidence in the platform.
- Focused on a design strategy that communicates trust and credibility to attract and retain new users.
Visual Results
Web3 can be daunting for newcomers. Bird made it simple. Wallet connects work smoothly, the knowledge base builds trust, and engagement is clearly up.
Andrew OwnerThe Results
View WebsiteThe clean and simple website design has positively impacted BAO Finance’s user acquisition and retention. The platform has seen a marked increase in investments, attributed to the enhanced trust and usability delivered through the new design and functionality.
